She has managed to position herself as a Mexican entrepreneur who, at less than 30 years old, has already created a couple of companies: All Access, a digital entertainment magazine, and HYVE, a digital marketing and public relations agency. She studied a degree in entertainment business management at the Universidad Anáhuac México, and completed a diploma in Digital Marketing at EDEM and Merca 2.0. She has a Google certifications in e-commerce, cloud computing, digital marketing fundamentals and mobile app development. She was a CFA Institute proctor for more than four consecutive years, as part of the team that administers the most important global certification for investors and financiers. During her time at Nestlé, she was marketing coordinator for NIDO FortiCrece and a commercial business trainee, where she developed the strategy for the Carlos V, KitKat and Crunch seasons.
She is the author of the books WTF con el SAT (2022) and WTF con el Infonavit (2023).
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