FIL Program 2025 Program Search
AI Forum
FIL Professionals
AI Forum
Introduction
Participant: Daniel Benchimol
Daniel Benchimol
Licenciado en comunicación por la Universidad de Buenos Aires (UBA) y director de la agencia Proyecto451, Daniel Benchimol acumula más de quince años de experiencia brindando servicios de consultoría, formación y desarrollo de estrategia digital para el sector del libro. Su trayectoria incluye colaboraciones con más de 350 editoriales, librerías y organismos del ámbito cultural en toda Iberoamérica, entre los que destacan grupos editoriales de primer nivel como Editorial Planeta, Penguin Random House, Grupo Macmillan, Anagrama, Fondo de Cultura Económica y Siglo XXI Editores, así como instituciones como CERLALC y Fundación Leer.
Mantiene una estrecha colaboración con las principales asociaciones y gremios del sector editorial iberoamericano. Es conferenciante habitual en los eventos y ferias más importantes del sector, además de ejercer como docente en universidades de Argentina, México y España.
Other activities involving the participant:
Talk: “Transformations of reading practices in the context of AI”
Artificial intelligence, professional transformation, and literary production
Intellectual property: new dilemmas in the age of AI and social networks
Ethics, transparency, and oversight in the use of AI
Monday, December 01
12:00 to 12:10
Foro de Industria, Área Internacional, Expo Guadalajara
FIL Professionals
AI Forum
Artificial intelligence, professional transformation, and literary production
FIL Professionals
AI Forum
Artificial intelligence, professional transformation, and literary production
The emergence of artificial intelligence is transforming work processes across multiple sectors, from automating routine tasks to assisting with complex analyses. In the cultural and publishing fields, these changes manifest in shifts in professional profiles, the organization of work, and the emergence of new roles that require rapid adaptation. Not all roles are affected in the same way: while some are being reconfigured or face the risk of disappearing, others are strengthened through their complementarity with digital tools.
In this context, it is essential to ask which skills publishing professionals should cultivate to remain relevant. Creativity, critical judgment, and the ability to make decisions with human sensitivity remain irreplaceable, even in environments where AI assumes part of the operational workload. This panel seeks to explore the intersections between automation and human value, aiming to identify both the challenges and opportunities emerging in the professional and literary landscape.
Participants: Mercedes Guhl, José Alberto Parra García, Javier López Llovet
Moderator: Daniel Benchimol
José Alberto Parra García
José Alberto Parra García is a highly regarded expert in digital strategies in Latin America, with over 25 years of experience. His innovative leadership has played a key role in shaping digital business ventures across the region.
Starting his career at Columbia Tri-Star Home Video, José Alberto later transitioned to the world of digital platforms, where his skills in leadership and transformation helped establish the foundations of new businesses in Latin America.
He has been instrumental in launching platforms that have significantly impacted the content industry in the region, including Kindle Store in Spanish, the AppleBooks and Apple Movies categories, and Storyel, the first unlimited audiobook subscription platform in Latin America.
In 2022, he was appointed Director of Digital Strategy for United States and Latin America at Grupo Planeta, a role in which he continues to shape the digital future of the publishing and media industry.
Since 2025, José Alberto has also served as Secretary Counselor at the Mexican Chamber of the Editorial Industry (Cámara de la Industria Editorial Mexicana), contributing to the growth and development of the Mexican publishing landscape.
In addition to his professional work, he regularly writes as an expert columnist on the digital industry for Expansión, a leading business magazine.
Grupo Planeta is a multinational Spanish company in the publishing and media sectors, present in 25 countries and across 4 continents. Founded in 1949 in Barcelona, the company operates more than 70 publishing imprints, with a diverse portfolio that includes book publishing, higher education, and audiovisual entertainment.
Other activities involving the participant:
Sound regions: commercial strategies and audiobook success stories
The landscape of generative AI in Mexican publishers: preliminary results of a study in the publishing industry
Daniel Benchimol
Licenciado en comunicación por la Universidad de Buenos Aires (UBA) y director de la agencia Proyecto451, Daniel Benchimol acumula más de quince años de experiencia brindando servicios de consultoría, formación y desarrollo de estrategia digital para el sector del libro. Su trayectoria incluye colaboraciones con más de 350 editoriales, librerías y organismos del ámbito cultural en toda Iberoamérica, entre los que destacan grupos editoriales de primer nivel como Editorial Planeta, Penguin Random House, Grupo Macmillan, Anagrama, Fondo de Cultura Económica y Siglo XXI Editores, así como instituciones como CERLALC y Fundación Leer.
Mantiene una estrecha colaboración con las principales asociaciones y gremios del sector editorial iberoamericano. Es conferenciante habitual en los eventos y ferias más importantes del sector, además de ejercer como docente en universidades de Argentina, México y España.
Other activities involving the participant:
Talk: “Transformations of reading practices in the context of AI”
Introduction
Intellectual property: new dilemmas in the age of AI and social networks
Ethics, transparency, and oversight in the use of AI
Monday, December 01
12:10 to 12:30
Foro de Industria, Área Internacional, Expo Guadalajara
FIL Professionals
AI Forum
Intellectual property: new dilemmas in the age of AI and social networks
FIL Professionals
AI Forum
Intellectual property: new dilemmas in the age of AI and social networks
The emergence of artificial intelligence in creative processes has sparked an intense debate about the very definition of authorship and originality. Can a work generated or co-generated with AI qualify for copyright protection? What happens when the texts, images, or data used to train models are derived from works with existing intellectual property rights? These questions challenge the boundaries of current legislation and place authors, publishers, and legal experts in unprecedented dilemmas.
In this context, the panel will examine how publishing contracts are adapting, what emerging regulations aim to protect content, and what mechanisms might ensure fair compensation for the use of works in AI environments. Beyond questions of potential “piracy” or technological legitimacy, the discussion will address business models, licensing, and ethical frameworks that balance innovation with respect for creators’ rights.
Participant: Quetzalli de la Concha Pichardo
Moderator: Daniel Benchimol
Quetzalli de la Concha Pichardo
Vicepresidenta del Centro Mexicano de Protección y Fomento de los Derechos de Autor, licenciada en Derecho con especialización en Propiedad Intelectual por la UNAM y Maestra en Propiedad Intelectual por FLACSO, Argentina. Fue la primera mujer en presidir el Centro Mexicano de Protección y Fomento de los Derechos de Autor (CeMPro S.G.C.), donde actualmente funge como asesora jurídica y vicepresidenta.
Primera mujer presidenta del Centro Mexicano de Protección y Fomento de los Derechos de Autor, S.G.C.
Es miembro de la Asociación Nacional del Colegio de Abogados y de la AMPPI, donde preside el Comité de Derecho de Autor y Derechos Conexos. De 2021 a 2023, presidió el Consejo de Administración de la CALC. También integra el grupo Contra la piratería en línea del IMPI y participó en el Comité de Redacción para la reforma de la Ley Federal de Derechos de Autor.
Other activities involving the participant:
Managing the use of images within literary works
Daniel Benchimol
Licenciado en comunicación por la Universidad de Buenos Aires (UBA) y director de la agencia Proyecto451, Daniel Benchimol acumula más de quince años de experiencia brindando servicios de consultoría, formación y desarrollo de estrategia digital para el sector del libro. Su trayectoria incluye colaboraciones con más de 350 editoriales, librerías y organismos del ámbito cultural en toda Iberoamérica, entre los que destacan grupos editoriales de primer nivel como Editorial Planeta, Penguin Random House, Grupo Macmillan, Anagrama, Fondo de Cultura Económica y Siglo XXI Editores, así como instituciones como CERLALC y Fundación Leer.
Mantiene una estrecha colaboración con las principales asociaciones y gremios del sector editorial iberoamericano. Es conferenciante habitual en los eventos y ferias más importantes del sector, además de ejercer como docente en universidades de Argentina, México y España.
Other activities involving the participant:
Talk: “Transformations of reading practices in the context of AI”
Introduction
Artificial intelligence, professional transformation, and literary production
Ethics, transparency, and oversight in the use of AI
Monday, December 01
12:30 to 12:50
Foro de Industria, Área Internacional, Expo Guadalajara
FIL Professionals
AI Forum
Ethics, transparency, and oversight in the use of AI
FIL Professionals
AI Forum
Ethics, transparency, and oversight in the use of AI
The use of artificial intelligence in content editing and production raises ethical challenges that go beyond technological innovation. One key issue is the need for transparency: should publishers disclose when a text has been generated or modified by AI, and how should this be communicated to readers? These questions drive the development of internal protocols and codes of conduct to guide the responsible use of such tools within the publishing process.
At the same time, the discussion extends into a more complex terrain: the cultural, ideological, or linguistic biases that AI models may reproduce or amplify. This panel will explore how to identify, mitigate, and monitor these risks, aiming to establish shared ethical standards that ensure a publishing practice that is fairer, more transparent, and respectful of diversity.
Participants: José Diego González, Luis González
Moderator: Daniel Benchimol
José Diego González
José Diego González M. currently serves as the Technical Director of the Editorial Ecosystem area at Cerlalc, where he has been working since 2023. He holds a Master’s degree in Publishing from Pompeu Fabra University in Barcelona and a degree in Literature from the University of the Andes, Bogotá. He is a cultural manager, editor, and researcher specializing in the study of the publishing market. Since 2020, he has represented Cerlalc on the Governing Board of the International ISBN Agency.
Other activities involving the participant:
Children’s Book Routes: circulation, connections, and opportunities in Iberoamerica
Are generative artificial intelligences tools or competition for creative individuals?
Luis González
He is the General Director of the GSR Foundation, Vice President of the Spanish Association of Foundations, and Co-Director of the Reading Subcommittee of the IPA. As a member of the elite State Administrators Corps, he led departments in various ministries, and in his last public sector position, he designed and managed the first National Reading Promotion Plan (2001–2004). From the GSR Foundation, he has launched and developed projects such as Readmagine, Lecturalab, Renodo, Canal Lector, and PARIX, the school for the Spanish-language book.
Other activities involving the participant:
Launch of PARIX, a school for books in Spanish
Daniel Benchimol
Licenciado en comunicación por la Universidad de Buenos Aires (UBA) y director de la agencia Proyecto451, Daniel Benchimol acumula más de quince años de experiencia brindando servicios de consultoría, formación y desarrollo de estrategia digital para el sector del libro. Su trayectoria incluye colaboraciones con más de 350 editoriales, librerías y organismos del ámbito cultural en toda Iberoamérica, entre los que destacan grupos editoriales de primer nivel como Editorial Planeta, Penguin Random House, Grupo Macmillan, Anagrama, Fondo de Cultura Económica y Siglo XXI Editores, así como instituciones como CERLALC y Fundación Leer.
Mantiene una estrecha colaboración con las principales asociaciones y gremios del sector editorial iberoamericano. Es conferenciante habitual en los eventos y ferias más importantes del sector, además de ejercer como docente en universidades de Argentina, México y España.
Other activities involving the participant:
Talk: “Transformations of reading practices in the context of AI”
Introduction
Artificial intelligence, professional transformation, and literary production
Intellectual property: new dilemmas in the age of AI and social networks
Monday, December 01
12:50 to 13:10
Foro de Industria, Área Internacional, Expo Guadalajara
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