José Alberto Parra García

José Alberto Parra García is a highly regarded expert in digital strategies in Latin America, with over 25 years of experience. His innovative leadership has played a key role in shaping digital business ventures across the region.

Starting his career at Columbia Tri-Star Home Video, José Alberto later transitioned to the world of digital platforms, where his skills in leadership and transformation helped establish the foundations of new businesses in Latin America.

He has been instrumental in launching platforms that have significantly impacted the content industry in the region, including Kindle Store in Spanish, the AppleBooks and Apple Movies categories, and Storyel, the first unlimited audiobook subscription platform in Latin America.

In 2022, he was appointed Director of Digital Strategy for United States and Latin America at Grupo Planeta, a role in which he continues to shape the digital future of the publishing and media industry.

Since 2025, José Alberto has also served as Secretary Counselor at the Mexican Chamber of the Editorial Industry (Cámara de la Industria Editorial Mexicana), contributing to the growth and development of the Mexican publishing landscape.

In addition to his professional work, he regularly writes as an expert columnist on the digital industry for Expansión, a leading business magazine.

Grupo Planeta is a multinational Spanish company in the publishing and media sectors, present in 25 countries and across 4 continents. Founded in 1949 in Barcelona, the company operates more than 70 publishing imprints, with a diverse portfolio that includes book publishing, higher education, and audiovisual entertainment.

Other activities involving the participant:

The landscape of generative AI in Mexican publishers: preliminary results of a study in the publishing industry
Artificial intelligence, professional transformation, and literary production

Michele Cobb

Michele Cobb es socia de Forté Business Consulting, que ofrece servicios de desarrollo empresarial para la industria editorial, y es editora de AudioFile Magazine y MMB Media.

Forté Business Consulting. Nuestra actividad consiste en formular, diseñar y aplicar planes de crecimiento y cambio. Nos centramos en pequeñas y medianas empresas que buscan empezar o crecer al siguiente nivel. 

Tina Jürgens

Tina Jürgens es Co-CEO del grupo Zebralution. Es responsable de la gestión operativa de las divisiones de distribución digital editorial (audiolibros y libros electrónicos) y podcasts, así como de las funciones interempresariales e interdivisionales de tecnología, finanzas y recursos humanos. Como elemento clave dentro de la organización, también desempeña un papel central en la configuración y gestión de la identidad global del grupo. Desde marzo de 2021 preside el Digital Audio Focus Group de la Asociación Alemana para la Economía Digital (BVDW por sus siglas en alemán).

Zebralution es un distribuidor digital que opera a escala mundial para ofrecer valores añadidos a sellos discográficos y editores de libros, audiolibros, libros electrónicos y podcasts. A través de sus compañías filiales Open Publishing | bilandia, Lismio y EMS, también presta servicios de distribución en canales digitales, soluciones para publicaciones de acceso abierto, marketing de contenidos y marketing para consumidores y empresas.

Camila Leme

Camila Leme es directora de contenido en Skeelo, con sólida experiencia en adquisiciones, gestión de proyectos y operaciones. A lo largo de su trayectoria trabajó en empresas como Audible, Twitch, Disney, Fox y PRH.

Skeelo es la plataforma y comunidad de lectores con la app y red social de libros más grande de Brasil, Skoob, sumando más de 2 millones de usuarios únicos mensuales y 286 millones de minutos de lectura consumidos en 2024. A través de la tecnología, facilita el acceso y la distribución de más de 200 mil títulos, en alianza con casi 200 marcas como Izzi y Claro y las mayores editoriales como PRH, Urano y Planeta. Su objetivo es democratizar el acceso al libro y promover la transformación social mediante el conocimiento, integrándose como beneficio en planes de estas organizaciones. Skeelo es la segunda app más usada para leer en smartphones de Brasil, asegurando que los lectores accedan a este beneficio. Fue destacada por Forbes como una de las 20 startups en ascenso en 2023 y reconocida dos años consecutivos como TOP startup en LinkedIn.

Marifé Boix García

Vice President for Southern Europe and Latin America at Frankfurter Buchmesse GmbH (Frankfurt Book Fair), one of the world’s most important events in the publishing industry. In this role, [name] leads the Frankfurt Global Network program, aimed at strengthening international collaboration and exchange among publishing professionals worldwide.

Throughout their career at Frankfurter Buchmesse, [name] has overseen several notable programs, including Catalonia as the guest of honor in 2007, Argentina in 2010, Brazil in 2013, and Spain in 2022. They are currently managing Chile, which will be the guest country for the 2027 edition. These initiatives play a key role in promoting literature, culture, and editorial traditions from these countries on the global stage.

Since 2012, [name] has organized the CONTEC conferences in various Latin American countries, which have become key events for publishing professionals and innovation. These events facilitate the exchange of knowledge and strategies regarding the future of the publishing industry, with a focus on digitalization and innovation in the production and distribution of books.

With their extensive experience in the industry and leadership in international events, [name] has made significant contributions to the internationalization of Latin American literature and to strengthening publishing networks in the Global South.