He studied at the National School of Visual Arts of the National Autonomous University of Mexico (UNAM).
He dedicates himself to playing and working with letters and images—sometimes on commission, and other times simply for the pleasure of it. To date, he has written ten children’s books, three poetry books, and several artist’s books, including his first novel.
He works in the cultural and social fields, and has drawn, painted, assembled, and designed numerous other books, posters, animations, collages, photographs, letters, and images.
Three monographs on his work as a designer and poster artist have been published in China, Spain, and Germany. Since 2004, he has been a member of the Alliance Graphique Internationale (AGI).
He has received various national and international awards, as well as held exhibitions around the world, though he prefers not to list them in this biography.
He does not believe that an image is worth more than a thousand words, since a thousand words combined can create approximately six million images (just to name a number). He believes that if an image becomes unforgettable in your memory, you will never be able to define in words the emotion it evokes.