Catalina Holguín

Catalina Holguín. After completing her undergraduate and master’s degrees in English Literature at McGill University (Canada), she worked for five years at the National Library of Colombia as an editor for the Digital Library. Since 2014, she has served as director and co-founder of Mákina Editorial, a company specializing in the production and distribution of digital publications. Its flagship product is MakeMake (www.makemake.com.co), a reading platform for schools and libraries. She is also a professor and researcher in the Master’s in Publishing Studies at the Instituto Caro y Cuervo and the author of the novel La memoria de las piedras, published by Random House at the end of 2024.

MakeMake is a digital library representing nearly 80 Latin American publishers and offers its services through a subscription model for schools and libraries in Latin America and the United States. Its collection includes picture books, comics, novels, and interactive books, a format that combines read-aloud narration, animation, and interactive elements.

Other activities involving the participant:

Creating for childhood: audiobooks and the promise of a new audience

René López

René López Villamar (Mexico City, 1979) studied Electronic Engineering and Hispanic Literature. With 25 years of experience, he works as an editor and consultant in the field of new technologies, particularly in e-books, audiobooks, reading promotion, and online marketing for the publishing industry. He is currently the Editorial Manager for Latin America at Storyside, a company that is part of the Storytel Group.

Elena Bazán

A professional in the Spanish-language print and digital publishing industry with extensive experience in the creation, management, and distribution of electronic and audio content. She has collaborated with various companies and publishers in Mexico, Spain, Germany, and China. Elena is an editor, speaker, and educator on topics related to the digital publishing industry, and serves as co-academic director of the Master’s in Publishing and Digital Marketing at Escuela de Unidad Editorial (Esue) and the University of Alcalá de Henares.

She creates books in all formats for all audiences and is currently the Head of Publishing Production at Editorial Audiolibre. Elena is also the author of El acto de nombrar (Penguin Random House), Manual de escritura competitiva (Penguin Random House), and various articles on publishing-related topics.

Other activities involving the participant:

Latin America Viva
Opening Talk