José Alberto Parra García
José Alberto Parra García is a highly regarded expert in digital strategies in Latin America, with over 25 years of experience. His innovative leadership has played a key role in shaping digital business ventures across the region.
Starting his career at Columbia Tri-Star Home Video, José Alberto later transitioned to the world of digital platforms, where his skills in leadership and transformation helped establish the foundations of new businesses in Latin America.
He has been instrumental in launching platforms that have significantly impacted the content industry in the region, including Kindle Store in Spanish, the AppleBooks and Apple Movies categories, and Storyel, the first unlimited audiobook subscription platform in Latin America.
In 2022, he was appointed Director of Digital Strategy for United States and Latin America at Grupo Planeta, a role in which he continues to shape the digital future of the publishing and media industry.
Since 2025, José Alberto has also served as Secretary Counselor at the Mexican Chamber of the Editorial Industry (Cámara de la Industria Editorial Mexicana), contributing to the growth and development of the Mexican publishing landscape.
In addition to his professional work, he regularly writes as an expert columnist on the digital industry for Expansión, a leading business magazine.
Grupo Planeta is a multinational Spanish company in the publishing and media sectors, present in 25 countries and across 4 continents. Founded in 1949 in Barcelona, the company operates more than 70 publishing imprints, with a diverse portfolio that includes book publishing, higher education, and audiovisual entertainment.
Other activities involving the participant:
Sound regions: commercial strategies and audiobook success stories
The landscape of generative AI in Mexican publishers: preliminary results of a study in the publishing industry
FIL Program 
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