2025 Program Search
FIL Professionals
Special activities for professionals
Launch of PARIX, a school for books in Spanish

Special activities for professionals
Launch of PARIX, a school for books in Spanish
The creators, instructors, and users of PARIX will unveil in this first presentation the opportunities that PARIX represents as a school for Spanish-language book professionals, now that the project has been launched as a global model. PARIX has been recognized in several international forums as the most notable current example of training in the book industry, and by mid-2026 its current pilot phase will come to an end to consolidate as a joint initiative by and for Latin America and Spain.
At present, it offers more than 50 courses (most of them lasting 350 hours), and over 9,000 book professionals have earned university certification through the program https://parix.es/
Participants: Luis González, Marta Martínez, José Manuel Anta, Javier Celaya, Paulo Cosín

Luis González
He is the General Director of the GSR Foundation, Vice President of the Spanish Association of Foundations, and Co-Director of the Reading Subcommittee of the IPA. As a member of the elite State Administrators Corps, he led departments in various ministries, and in his last public sector position, he designed and managed the first National Reading Promotion Plan (2001–2004). From the GSR Foundation, he has launched and developed projects such as Readmagine, Lecturalab, Renodo, Canal Lector, and PARIX, the school for the Spanish-language book.
Other activities involving the participant:
Ethics, transparency, and oversight in the use of AI

Marta Martínez
She has been the CEO of Grupo Anaya/Hachette for Spain and Latin America since 2020. With more than 30 years of professional experience, she has worked in various sectors such as media, internet, and telecommunications. Over the past 15 years, she has focused on education and the publishing industry, both in the European and Latin American markets, where she has led business and digital transformation initiatives at Macmillan Education and Grupo Anaya. In addition, Marta Martínez serves as a member of the Board of Directors of the Association of Educational Publishers in Spain and the International Executive Committee of Hachette Livre.

José Manuel Anta
He has been the Managing Director of the Federation of Publishers’ Guilds of Spain since 2024. Previously, he served as Director of the Federation of National Associations of Publishers’ Distributors (FANDE) since 1997 and was the founder and Director of the International Publishing Distribution Association (IPDA). He has participated as a speaker in various conferences and seminars on the book sector, publishing, and digital content. He is also a collaborator in the organization of Readmagine, an international event on book and reading innovation held annually in Madrid.

Javier Celaya
Javier Celaya is the co-founder of Dosdoce.com. Through this platform, Javier has been responsible for the launch and implementation of major digital platforms in Spanish-speaking markets (Spain and Latin America), including Bookwire, Storytel, and Podimo, among others. Since 2014, he has been part of the editorial committee for the Anuario de Cultura Digital (Annual Digital Culture Yearbook) of Acción Cultural Española (AC/E), which has become a key reference document on the evolution of digital trends in the cultural world.
Dosdoce.com was founded in March 2004 with the purpose of better understanding the digital age we live in. Its goal has been to encourage cultural industry professionals to transform their organizations in order to grow their activities by leveraging the benefits of the internet. Over the years, Dosdoce.com has advised major companies in the digital economy such as ANIARA, Bookwire, Storytel, Podimo, DeMarque, Skeelo, and Bayard, among others. Additionally, it has published over 300 studies on the use of new technologies in various areas of the cultural sector (business models, distribution strategies, digital content creation, etc.) and published thousands of articles to help professionals in the sector understand the opportunities that the internet offers.
Javier Celaya is recognized as a thought leader in the digital transformation of the cultural and publishing industries, continually working to bridge the gap between traditional models and digital innovation.
Other activities involving the participant:
Creating for childhood: audiobooks and the promise of a new audience

Paulo Cosín
He has been the Editorial Director of Ediciones Morata since 2005. His professional career in the publishing sector began at the SM Group, where he was responsible for marketing school publications, and later at Oxford University Press, where he managed marketing for Children’s and Young Adult Literature in partnership with Grupo Planeta. He currently serves as a member and treasurer of the Board of Directors of the Federation of Publishers’ Guilds of Spain and of the Madrid Publishers’ Association, where he is also Vice President and Coordinator of the Small Publishers Committee. He is also the author of Para qué leer. Fomentar la lectura en jóvenes y adolescentes (Morata, 2022) and La emoción de leer. Leer las emociones (Morata, 2023).
Tuesday, December 02
11:00 to 12:50