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Special activities for professionals
The landscape of generative AI in Mexican publishers: preliminary results of a study in the publishing industry

Special activities for professionals
The landscape of generative AI in Mexican publishers: preliminary results of a study in the publishing industry
The emergence of generative AI (GAI) is transforming publishing processes worldwide, from content creation, editing, and proofreading to marketing and audience analysis.
In its initial phase, this study aims to explore how this technology is being implemented in the sector, identifying its main applications, experiences, and level of adoption. The presentation will share preliminary findings gathered from expert interviews and discuss the study’s second phase, which will identify the most relevant use cases, legal, technical, and cultural barriers, and the impact of generative AI on the productivity and quality of publishing processes.
Participants: Ignacio Uribe, José Alberto Parra García, Jorge Luis Ordelin Font

Ignacio Uribe
CEO en Edilar, una empresa especializada en la atención al magisterio con varios proyectos educativos como la red social de docentes Red Magisterial, el Instituto de Estudios Superiores para Profesionales de la Educación (IESPE), la editorial Correo del Maestro y las soluciones de conectividad Red Aula y Red Potencia.
Ignacio cuenta con 24 años de experiencia en la industria editorial y en la creación de productos y servicios educativos siendo el más exitoso Red Magisterial la red social de docentes latinoamericanos con más de 870 mil usuarios.
Ignacio es licenciado en Economía por el ITAM, con Maestría en Administración de Empresas por el Instituto de Empresa (España) y Maestría en Análisis Predictivo de Datos por la Universidad de Northwestern (Chicago). Es co‐autor del libro “Teoría de Juegos y Derecho Contemporáneo” (Porrúa – ITAM, 2009).
Actualmente, Ignacio se desempeña como Pro-Tesorero del Consejo Directivo de la CANIEM, además de ser Coordinador de la Comisión de gestión de datos y asesor en la Comisión de Innovación.

José Alberto Parra García
José Alberto Parra García is a highly regarded expert in digital strategies in Latin America, with over 25 years of experience. His innovative leadership has played a key role in shaping digital business ventures across the region.
Starting his career at Columbia Tri-Star Home Video, José Alberto later transitioned to the world of digital platforms, where his skills in leadership and transformation helped establish the foundations of new businesses in Latin America.
He has been instrumental in launching platforms that have significantly impacted the content industry in the region, including Kindle Store in Spanish, the AppleBooks and Apple Movies categories, and Storyel, the first unlimited audiobook subscription platform in Latin America.
In 2022, he was appointed Director of Digital Strategy for United States and Latin America at Grupo Planeta, a role in which he continues to shape the digital future of the publishing and media industry.
Since 2025, José Alberto has also served as Secretary Counselor at the Mexican Chamber of the Editorial Industry (Cámara de la Industria Editorial Mexicana), contributing to the growth and development of the Mexican publishing landscape.
In addition to his professional work, he regularly writes as an expert columnist on the digital industry for Expansión, a leading business magazine.
Grupo Planeta is a multinational Spanish company in the publishing and media sectors, present in 25 countries and across 4 continents. Founded in 1949 in Barcelona, the company operates more than 70 publishing imprints, with a diverse portfolio that includes book publishing, higher education, and audiovisual entertainment.
Other activities involving the participant:
Sound regions: commercial strategies and audiobook success stories
Artificial intelligence, professional transformation, and literary production

Jorge Luis Ordelin Font
Profesor Investigador de Propiedad Intelectual y Nuevas Tecnologías de la División de Estudios Jurídicos del Centro de Investigación y Docencia Económicas (CIDE), México. Consultor en temas de Propiedad Intelectual y Nuevas Tecnologías. Investigador Nacional Nivel I del Sistema Nacional de Investigadores.
Profesor de la Maestría en Derecho y TIC del Centro de Investigación e Innovación en TIC (INFOTEC), México. Conferencista invitado de la Organización Mundial de la Propiedad Intelectual (OMPI) en los ámbitos de la propiedad intelectual y las nuevas tecnologías. Experto de la Cátedra Iberoamericana de Cultura Digital y Propiedad Intelectual, promovida por la Organización de Estados Iberoamericanos para la Educación, la Ciencia y la Cultura, en colaboración con la Universidad de Alicante. Co-líder del Proyecto Registro de Algoritmos de IA en la Administración Pública Mexicana.
Wednesday, December 03
16:00 to 16:50