Carlos Ardila

Profesional con más de 7 años de experiencia en la digitalización de la industria editorial con amplio conocimiento en aprovechamiento de datos y ventas B2B.

Actualmente se desempeña como Head of Bookshop liderando así todos los procesos comerciales entre las librerías y publica.la y cursa una maestría en administración de empresas tecnológicas.

Other activities involving the participant:

How Bajalibros, the largest ebook store in LATAM, multiplied its sales: Key strategies to expand and conquer new audiences

Jeroni Boixareu

Jeroni Boixareu is a leading professional in the publishing field with more than 20 years of experience leading innovative projects. Since October 2004, he has held the position of General Manager at Marcombo, Ediciones Técnicas, where he has been responsible for the publication and marketing of a wide catalogue of technical books in areas such as computer science, training cycles, professional certificates, engineering, economics, mathematics, among others.

In addition, he serves as Executive Director at Editorial Sentir, a position he has held since February 2018, where he has contributed to the development of content aimed at emotional and social well-being. He also works as a professor of Accounting and Finance at UNED, training students in the publishing and book sector since March 2021.

Jeroni has been a partner of the Librería Hispano Americana, specialized in technical, scientific and training books, for more than two decades. Previously, he was a professor at the University of Barcelona, ​​providing training in accounting, finance and business plan development for bookstores between 2013 and 2021. In addition, he has provided specialized training to booksellers at the Gremio de Libreros de Madrid.

His experience makes him a reference in editorial management and in the training of professionals in the book sector, providing a comprehensive vision of the challenges and opportunities in the industry.