
The University of Guadalajara, through a project created by the Environmental Sciences Museum as part of the University’s Cultural Center, and with the support of the Guadalajara International Book Fair, has established the José Emilio Pacheco City and Nature Award. The prize, which will be given for the first time this year, will be dedicated to poetry. The winning author, who must write in Spanish and have at least ten unpublished poems or poems published in the last five years that are related to nature, urban sustainability, socio-ecological harmony and environmental conservation, will be given a purse of US $10,000. The award is dedicated to poet José Emilio Pacheco, whose work explores the duality between cities and nature.

Created by the University of Guadalajara, and with the collaboration of the National Institute for Indigenous Languages, the Culture Ministry, the National Commission for the Development of the Indigenous Cultures and Jalisco’s Department of Education, the American Indigenous Literature Award is granted to enrich, protect and promote the legacy and richness of Mexico’s indigenous peoples through literature in all its forms, and to and acknowledge and further develop the careers and works of indigenous authors. The award, which carries a purse of US $25,000, will be given for the fourth time at the 2016 FIL Guadalajara.

The SM Ibero-American Award for Literature for Children and Young People was implemented in 2005, the year of Ibero-American literature, with the goal of promoting literature for children and young people throughout Ibero-America. The award is given out each year during the Guadalajara International Book Fair to recognize writers of literature for children and young people and carries a purse of US $30,000.

With the goal of creating a network that helps to encourage the work of illustrators of books for children and young people in Ibero-America, the SM Foundation and the FIL Guadalajara invites illustrators to submit their work to be included in the Annual Ibero-American Illustration Catalog. The 45 works selected will be displayed in an exposition at the Guadalajara International Book Fair. In addition, illustrators will have the opportunity to work on an illustrated book with Ediciones SM and the winner will be given US $5,000. You can find more information at: www.iberoamericailustra.com
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Reading Promoters Conference. Books and Technology
Activities for Professionals
Reading Promoters Conference. Books and Technology
Conference: “BookTok: the phenomenon of reading on TikTok”
In its twenty-first edition, the Reading Promoters Conference of the Guadalajara International Book Fair (FIL) will share experiences and conceived projects, with the mission of spreading the passion for books and reading. To celebrate it, we will dedicate three days to talk and reflect on reading and technology, and how social networks can positively affect reading habits.
Ten years ago, the great question among book professionals revolved around the fate of printed books in the face of the imminent development of electronic books; at the same time, social networks were beginning to stand out as an extraordinary marketing channel, but what no one seemed to have anticipated was the great impact they currently have on the daily lives of societies around the world, and how they influence the way we know, learn and read the world.
Facebook Instagram, WhatsApp, TikTok, among other networks, have millions of enthusiastic users, eager to consume and create content. How to take advantage of these media in favor of reader promotion? These and other questions will be addressed by the professionals and specialists who, for this occasion, will meet in Guadalajara.
With the organization of the Reading Promoters Conference, the Guadalajara International Book Fair reiterates its commitment to capitalize on the actions of various national and international institutions linked to the training of reading promoters, with a view to contributing to their professionalization and the recognition of the figure of the reading mediator as a fundamental element in the link between books and readers.
The promoter's work and their leading role in the formation of readers continues to motivate the FIL to organize the Reading Promoters Conference sponsored by the SM Foundation.
Participants: Erika Muñoz, Laura Reyna, Jorge Haro

Erika Muñoz
Es graduada de mercadotecnia y comunicación en el Tecnológico de Monterrey. Tiene siete años de experiencia en el mundo digital. Es amante de los libros, la naturaleza, el arte y actualmente es la responsable de la estrategia orgánica de contenido de BookTok Latinoamérica para fomentar la lectura por medio de esta plataforma.
Other activities involving the participant:
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Laura Reyna
Trabaja en la intersección de tecnología, políticas públicas e impacto social. Además, es maestra en políticas tecnológicas en la Universidad de Cambridge, en Reino Unido, y doctora en administración pública en el Instituto Nacional de Administración Pública (INAP) México. Actualmente es gerente de Asuntos Públicos de TikTok para Latinoamérica, donde dirige las alianzas institucionales y las acciones de impacto social de la empresa.

Jorge Haro
(México)
Nació en Tepic, Nayarit, el 30 de abril de 1994. En 2022 comenzó el proyecto @Bookofjorge por TikTok. Con este, comparte su pasión por la lectura y alienta a sus seguidores para adentrarse en la magia de la literatura. Además, ha publicado cuentos de su autoría en varias antologías locales. Sueña con publicar sus propios libros algún día.
Other activities involving the participant:
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Tuesday November 28
10:00 to 10:50
Salón Enrique González Martínez, Área Internacional, Expo Guadalajara