In its twenty-first edition, the Reading Promoters Conference of the Guadalajara International Book Fair (FIL) will share experiences and conceived projects, with the mission of spreading the passion for books and reading. To celebrate it, we will dedicate three days to talk and reflect on reading and technology, and how social networks can positively affect reading habits.

Ten years ago, the great question among book professionals revolved around the fate of printed books in the face of the imminent development of electronic books; at the same time, social networks were beginning to stand out as an extraordinary marketing channel, but what no one seemed to have anticipated was the great impact they currently have on the daily lives of societies around the world, and how they influence the way we know, learn and read the world.

Facebook Instagram, WhatsApp, TikTok, among other networks, have millions of enthusiastic users, eager to consume and create content. How to take advantage of these media in favor of reader promotion? These and other questions will be addressed by the professionals and specialists who, for this occasion, will meet in Guadalajara.

With the organization of the Reading Promoters Conference, the Guadalajara International Book Fair reiterates its commitment to capitalize on the actions of various national and international institutions linked to the training of reading promoters, with a view to contributing to their professionalization and the recognition of the figure of the reading mediator as a fundamental element in the link between books and readers.

The promoter's work and their leading role in the formation of readers continues to motivate the FIL to organize the Reading Promoters Conference sponsored by the SM Foundation.