FIL Literature

Readers Present

The Guadalajara International Book Fair is the most important platform for the presentation of new Spanish-language literary titles. Each year, an average of 650 new books are introduced.

From this perspective, and with the aim of creating new audiences for books, the reading promotion project Readers Present was created in 2003. This format brings together people from diverse social and cultural backgrounds, such as homemakers, students, and professionals, who are selected at random and invited to read in advance one of the new literary titles to be presented during the Fair, in some cases even before the book goes to print. Participants then share their impressions in the presence of the author and the audience attending the presentation. Titles suitable for a broad readership, authors open to dialogue with readers, and publishers seeking creative ways to present their new releases are the complementary elements of the program.

The result of this combination is a presentation in which the audience strongly identifies with the presenters, who are everyday readers and who, in turn, become the book’s most effective promoters.