×

Night Sale

×

Paper Museums: Designing Coffee Table Art Books

Reading an art book is an aesthetic experience comparable to visiting a museum. Just as artistic works are contained and framed within a certain space, the pages of a book can be perceived as being similar to the exhibition halls because they convey a journey to the visitor/reader. Curational work transfers to iconographic publishing, while a "-graphic" discourse is woven into the book´s identity and design.

During this workshop, we will delve into two design proposals:

• An 20th century avantgarde artist book
• A contemporary art catalog

Workshop Dynamics:

• Research which twentieth century publishers were avantgarde. Choose an exhibitor and collect textual and visual information on their work and career. Then select a contemporary artist and document their work. The broader your research, the more enriched your design proposals.
• Choose 24 pieces you believe to be fundamental to each artist´s work. Print each sample in ¼ letter size.

Materials:

• Laptop with editing programs (InDesign, Word, Photoshop)
• 10 pages of tabloid sized bond paper
• 10 pages of tabloid sized coated paper
• Scissors
• Adhesive tape
• Graduated architect’s scale, ruler, or draftman’s square
• Pencil
• Fine point marker
• Colored markers

Once you have chosen your artists, email your selection to jandra.ale@gmail.com

×

Imagining the Publishing Companies of Tomorrow

These are times of connectivity, networking, multidimensionality, screenification, gamification, desintermediation, hybridization, hyper-reading, and proconsumption. Our senses participate in tridimensional animation, integrated sound, virtual reality, computer-transmitted flavors, and smell synthesizers. There is no allegory for the senses but there is confluence. The senses will glimpse one another. Holographic books, augmented reality, enriched reality, and artificial intelligence make it possible to interact with readers. We are moving from text towards hypertext, in which text is linked to all text and all media. Cybertext and post-text are also on their way.

Current publishing must consider cyberculture, multimode experiences, connectionism, collaborative text creation, empathic design, personal learning environments, knowledge networks, interactive audiences, amphibious communities, virtual public epitexts, data curation services, hyperconnectivity, transmediation, transdisciplinarity, transitioning from the static to the liquid page, the ubiquity of the catalog, instant printing, and automatic authoring.

In this sense, we will explore:

• Aspectos esenciales de la sociedad de la comunicación.
• Essential aspects of the communication society
• Changes in the publishing industry
• Changes to copyright
• Different business models of the current world, especially those relating to digital magazines

Dynamics
This hour will include a theoretical presentation to imagine a publishing house 3.0 using a questionnaire that will be answered in teams. The exercise will revolve around the following questions:

• What name would the company have? What would its corporate vision be?
• What would its management focus be like?
• How would it generate digital reading products?
• How would the central elements and sustainable participation pillars work within the company?
• What characteristics would this department have in your company and what profile would its members have?
• Who would be your customers?

×

What makes a publishing concept?

The children’s and young adult books line is experiencing obvious growth in the publishing industry. One of the biggest disadvantages of this overproduction is related to careless publishing, which is mainly reflected in using stereotypical solutions, in pigeonholing books in commercial formulas, and weak cohesion in their elements to achieve a clear, aesthetic, and intelligent publishing concept. What makes a publishing concept in children’s books especially when they bring together an array of languages? By critiquing prominent illustrated books, this workshop will delve into the use of publishing concepts to create innovative and elegant designs that deserve to be published.