Training for professionals

University and Academic Publishing Program

 

The sale of publishing rights is much more than a simple business transaction; translation and joint publication represent unbeatable opportunities to increase interest in publications and internationalize them. They allow us to cross both spatial and linguistic borders and reach new audiences in other countries.

This program includes activities that aim to provide university publishers with tools to boost the reach of their publications through practical marketing strategies and professionalization for the successful transaction of rights. The aim is to promote the voice of science in the Spanish language, so that the content created by higher education institutions can form part of the global market.

 

2019 Program

Monday December 02

Tuesday December 03

16:30 a 19:00

Wednesday December 04

09:15 a 09:30

Inauguration

Salón 2, planta baja, Expo Guadalajara

Participants: Sayri Karp, Martha Esparza, Socorro Venegas

 

09:30 a 10:30

From dialogue to action: initiatives for cooperation and exchange

Salón 2, planta baja, Expo Guadalajara

Participants: Sayri Karp, Astrid Thorn Hillig

 

10:30 a 12:00

Princeton University Press: copyright and the process of selecting content

Salón 2, planta baja, Expo Guadalajara

Participants: Inés ter Horst, Wanda España, Rebecca Bengoechea

 

12:15 a 13:00

Designing experiences: connecting audiences and content

Salón 2, planta baja, Expo Guadalajara

Participant: Aditi Ruiz

 

 

 

Workshops:

  • Practical marketing strategies for academic publishers
  • ISBN advanced management

 

Organized by:

 

 

In collaboration with:

 

For further information contact:

Professionals Coordinator, Rubén Padilla at the phone number (52 33) 3810-0331, ext. 915