Training for professionals

Practical Marketing Strategies for Academic Publishers


‘Our budgets are small, we can’t devote much time to each title, and it can be hard judging what to highlight about titles that are often very specialist, especially when our academic customers are also very short of time.’

These are fairly typical of challenges raised by marketers working in academic publishers, and they’re what this half day workshop will help you to address. Topics will include:

  • How to devise realistic sales and marketing strategies
  • Choosing the right marketing channels for your books
  • Marketing plan templates
  • Collaborating with academic authors to raise visibility for their titles
  • Successful marketing tactics using little or no budget
  • Quick and effective market research tactics to help you to understand your audience better
  • Plenty of examples of well targeted and achievable marketing from academic publishing.


Suitable for: Anyone working in a hands-on marketing or editorial role (with author liaison as a natural part of that role) within a university press or academic publisher.

2019 Program

Tuesday December 03

09:30 a 13:30

Practical Marketing Strategies for Academic Publishers

Salón Juan José Arreola, planta alta, Expo Guadalajara

Participant: Rachel Maund



For further information contact:

Professionals Coordinator, Rubén Padilla at the phone number (52 33) 3810-0331, ext. 915